Since PS Resorts unveiled the 26-foot Forever Marilyn on Tahquitz Canyon Way and Palm Canyon Drive in late May, local businesses are capitalizing on it, pushing Monroe memorabilia and pictures in their windows.
On a drive up Palm Canyon or even along Highway 111, plenty of Monroe pictures and trinkets are visible along the way.
Mr. Gs for Kids has a display in its window of Monroe pictures, figurines, lunch boxes and other finds.
The Palm Canyon Drive store has been selling much more Monroe souvenirs in the last month than before the statue arrived, said general manager Maite Munoz.
We put a lot more of the toys in the window, she said. Its been selling significantly more, and some people are buying multiple items.
Lindsey Jacobs, owner of Art Works Gallery and Framing in Palm Desert, is also riding the trend. She has three large Monroe pictures in her windows.
The statue has created an interest. And with renewed interest, I decided to display them formally, she said.
She compared Monroes image to that of Elvis Presley.
Marilyn Monroe interest will never die, she said. Both Marilyn and Elvis had suspicious deaths, so theres a fascination with them.
A massive Monroe print was also erected in May at Heather James Fine Art gallery in Palm Desert.
It was placed to promote the release of Heather James artist Larry Schillers new book, Marilyn and Me, according to James Corona, the gallerys owner.
Beyond Palm Springs, renewed interest in Monroe has swept the country this year with the release of My Weekend with Marilyn starring Michelle Williams and the 50th anniversary of her death, which is coming up on Aug. 5.
The statue is part of the reason Palm Springs has seen more tourists this year compared to last years statistics, said Aftab Dada, PS Resorts chairman.
The goal was to not only bring people in from out of state, but to bring people from all over the valley, he said. And it worked. Just look at the numbers.
. Bookmark the
.
Source:
http://bicycleclick.com/the-marketing-of-marilyn-monroe.html
The News from
http://throughmichelle.blogspot.com
Source:
http://throughmichelle.blogspot.com/2012/07/the-marketing-of-marilyn-monroe-bicycle.html
The News from
http://throughmichelle.blogspot.com
Source:
http://throughmichelle.blogspot.com/2012/07/through-michelle-marketing-of-marilyn.html
The News from
http://throughmichelle.blogspot.com
Source:
http://throughmichelle.blogspot.com/2012/07/the-marketing-of-marilyn-monroe-through.html